10x Engineering: Battle-Tested Lessons from Transforming Teams with GenAI

Description

What happens when generative AI isn't just a buzzword but becomes the backbone of how engineering teams actually work? Over the past year, I've led my company's AI strategy as AI Director, guiding my team through a radical transformation in the way we build software. Instead of chasing the hype, we combined off-the-shelf tools with custom-built AI systems and agentic workflows.

The result? We've multiplied productivity, cut delivery times, unlocked new creative workflows that were impossible before, and entirely new ways of collaborating. Many of our tools and practices were so effective that other teams across the company have now adopted them.

In this talk, I'll share real examples of how we combined commercial and in-house GenAI technologies to accelerate coding, testing, documentation, and debugging at scale.

I'll break down the process changes that made AI adoption successful-how we rewired our workflows, onboarded the team, and learned to "pair program" with AI effectively.

Expect practical lessons and battle-tested insights: what worked brilliantly, what failed (and why), and the cultural shifts needed to make GenAI a force multiplier instead of just another shiny tool. Whether you're a team lead, engineer, or product builder, you'll walk away with actionable ideas to supercharge your own team using GenAI without losing the human touch that drives great engineering.

Speaker

Dennis Nerush

Director of AI Engineering, Elementor

Dennis Nerush is the Director of AI at Elementor, where he leads the company's AI strategy and guides teams through the integration of GenAI technologies that enhance productivity while preserving human creativity and accountability.

With over 15 years of experience as a developer, manager, director, and adviser across multiple tech companies and startups, Dennis has dedicated his career to building people-first cultures rooted in continuous learning, curiosity, and growth. He believes that when individuals thrive, teams and businesses flourish, a philosophy that has guided him in founding dozens of teams and mentoring over 100 managers.

Dennis is a seasoned public speaker and writer who shares his insights on AI integration, leadership, and team performance at international conferences. He's passionate about helping leaders develop the skills and confidence to excel in a world where human leadership and AI collaboration go hand in hand.

In his free time, Dennis loves cooking and spending time with his kids. His main goal is to help people reach the next level.

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